Tuesday, January 21, 2020
The Physics of Cooling Techniques :: thermodynamics physics refrigerator
There are many reasons for wanting to cool things, but whatever the reason, the Second Law of Thermodynamics dictates that cooling something will take effort (sorry, no spontaneously cool sodas). Different techniques have been developed to address this issue, each having its own limitations and ideal uses. The most commonly used method of cooling is with vapor-compression cycles, because it is fairly easy to construct a cooling device employing this method and the cost is low. In fact, conventional refrigerators use this method of cooling to keep your leftovers and drinks chilled! Air conditioners also employ a vapor-compression cycle to cool the ambient air temperature in a room. Basically, vapor-compression refrigeration employs a heat engine run backwards, so heat energy is taken from a cold reservoir and deposited into a hot reservoir. By the Second Law of Thermodynamics, heat energy does not spontaneously transfer from a cold to a hot reservoir. In order to have heat transfer in that direction (and not from from hot to cold, as the system is naturally inclined to do), it is necessary to do work on the system. Vapor-Compression Refrigeration Cycle This refrigeration cycle is approximately a Rankine cycle run in reverse. A working fluid (often called the refrigerant) is pushed through the system and undergoes state changes (from liquid to gas and back). The latent heat of vaporization of the refrigerant is used to transfer large amounts of heat energy, and changes in pressure are used to control when the refrigerant expels or absorbs heat energy. However, for a refrigeration cycle that has a hot reservoir at around room temperature (or a bit higher) and a cold reservoir that is desired to be at around 34Ã °F, the boiling point of the refrigerant needs to be fairly low. Thus, various fluids have been identified as practical refrigerants. The most common include ammonia, Freon (and other chlorofluorocarbon refrigerants, aka CFCs), and HFC-134a (a non-toxic hydrofluorocarbon). Stages of the Vapor-Compression Refrigeration Cycle The Vapor-Compression Refrigeration Cycle is comprised of four steps. The conceptual figure of the process shows the PV changes during each part. Part 1: Compression In this stage, the refrigerant enters the compressor as a gas under low pressure and having a low temperature.
Monday, January 13, 2020
Green Marketing Plan â⬠Nandos Essay
The purpose of this plan is to analyse the environmental efforts of the Nandoââ¬â¢s Carnegie branch, and to develop strategies that propels them a step closer towards a more eco-friendly and sustainable future. Nandoââ¬â¢s was established in 1987 in Johannesburg, South Africa. It has approximately 300 stores in Australia since the brand arrived here in 1990. Nandoââ¬â¢s has already taken action to be more environmentally responsible, with better packaging designs and partnering with organizations that are tackling the worldââ¬â¢s social problems. The sources of information for thisà marketing plan include websites, articles and the management at the Carnegie branch of Nandoââ¬â¢s. Since some data is unavailable to us (e.g. the annual costs of the business), certain assumptions will have to be made. Nandoââ¬â¢s already has a clear focus on reducing its packaging, but energy and water usage have not been addressed as effectively. To reduce their usage of energy, they will have to consider their lighting, and the equipment that is used in the kitchen. Solar panels will also be installed to reduce their electricity use. Water usage will also be reduced by switching to more effi cient equipment in the kitchen and toilets. By employing the strategies that have been outlined, Nandoââ¬â¢s will be able to target their triple bottom line by reducing cost, lightening their carbon footprint and consequently improving the lives of the people. Situation Analysis Nandoââ¬â¢s Background Nandoââ¬â¢s is not the common type of fast food joint, but is more of a casual dining place. Nandoââ¬â¢s first began trading in 1987, in Johannesburg, South Africa. It arrived in Australia in 1990, with its first store opening in Perth. Since then, its popularity has grown in every state in Australia, with new stores opening all the time. There are approximately 300 stores operating nationally, with plans to expand further. Nandoââ¬â¢s is famous for its unique Peri-Peri marinade that is used for all the chicken items on the menu (Nandos, 2012). This green marketing plan is for Nandoââ¬â¢s Carnegie and how they can incorporate sustainability into their operations. Nandoââ¬â¢s Environmental strategies Nandos does not advertise their sustainability efforts much, but protecting the environment and ââ¬Å"doing the right thingâ⬠has always been a part of their business strategy. They are already raising awareness for an organisation called ââ¬Å"United Against Malariaâ⬠, which is a charity that raises awareness of malaria, and aims to put an end to it (Mumbrella, 2012). Nandoââ¬â¢s Carnegie has been selling ââ¬Å"United Against Malariaâ⬠bracelets to raise funds for the charity. All Nandoââ¬â¢s restaurants also use recyclable packaging for their products (they signed the Australian Packaging Covenant in 2010, which means they must adhere to their guidelines). They have also begun selling water bottles which use 35% less plastic than the previous bottles that were used. Recycle logos and information are also printed onto the packaging to educate consumers (Nandos, 2010). Nandoââ¬â¢s also makes use of recycling services, which are available at every branch, including Carnegie. Nandoââ¬â¢s have implemented a system of having its suppliers of oil provide oil to each store in large quantities so as to reduce the amount of trips that they need to make. This system also reduces the use of steel drums for containing the oil. Spent oil is then sent to recyclers to produce biodiesel, which Nandoââ¬â¢s then uses to run its trucks (Nandos, 2010). Analysis of environmental performance Even though Nandoââ¬â¢s does undertake all of the above- mentioned activities in their business processes, they are still not realizing their full potential in terms of sustainability. Even though Nandoââ¬â¢s does try to buy recycled products, they do not have an explicit policy that states that they should buy recycled. Nandoââ¬â¢s also does not have a policy to encourage their overseas suppliers to improve design to reduce the environmental impact of their packaging (Nandos, 2010). Just by implementing these guidelines, Nandoââ¬â¢s could improve their environmental performance substantially. However, Nandoââ¬â¢s does print environmental logos on all its primary and secondary packaging to encourage recycling throughout its value chain all the way to consumers. Nandoââ¬â¢s also discourages consumers to take away the food, and this helps to reduce the use of extra packaging. All Nandoââ¬â¢s restaurants have a relaxed atmosphere and a ââ¬Å"homelyâ⬠feel that urges consumers to eat there rather than take the food home (Nandos, 2012) The fast-food chain also uses renewable resources i.e. sugar cane material, for most of its packaging. Also, they try to make sure that the packaging is made using no small parts so littering is minimized (Nandos, 2010). A few inefficient business methods that are specific to the Carnegie branch include the washing of dishes and the use of disposable gloves. The bulky dishwasher is used even when there are just a few dishes, which results in wastage of water. Also, workers use disposable gloves which are not made ofà renewable resources, and are replaced quite often due to overuse. Evidently, Nandoââ¬â¢s has integrated sustainability into its organizational plans. However, with a more concentrated focus on the environment, Nandoââ¬â¢s will be able to reduce their impact further, and could position themselves as the industry standard in terms of environmental impact. Current marketing strategies Nandoââ¬â¢s main message in its advertising campaigns is the fact that they use fresh chicken that is flame-grilled, not fried. They use this as a point of differentiation to gain an advantage over other fast-food chains, like McDonaldââ¬â¢s or KFC (Baker, 2010). With its creative and occasionally controversial marketing campaigns and catchy taglines such as ââ¬Å"Portugasmâ⬠, Nandoââ¬â¢s targets an educated, younger demographic market. The organization has successfully used social media to connect with their customers, and its website to communicate any new plans, or to inform the public of any events taking place at Nandoââ¬â¢s.à Nandoââ¬â¢s also uses its store design to complete the brand experience for customers. Wooden tables, soft,fluid lighting and posters showing the history of its unique flavours convey an image of relaxation and a natural, friendly appeal to the brand (Nandos, 2012). Even though the target market may be a young demographic, consumers of all ages and backgrounds visit Nandoââ¬â¢s, presumably because of its uniquely cooked chicken. Industry analysis The Australian fast food industry has flourished in the last decade, with industry revenue rising by 4.3% to reach $16,007,400,000 per annum. There were approximately 36,730 fast food establishments in Australia in 2010 (RAPS, 2011). With such a large number of fast food organisations, they definitely have a significant impact on the Australian environment and could make a massive difference if they incorporated sustainability into their business practices. The current macro-environment factors will further examine the current situation and trends in the fast food industry. Political factors ââ¬â All businesses involved in the production and sale of domestic food products must abide by the guidelines set in the ââ¬Å"Food Standards Australia and New Zealandâ⬠(RAPS, 2011). This ensures that all businesses follow at least the minimum requirements for sustainability. ââ¬â The introduction of the carbon tax has resulted in prices of products like fruits, vegetables, bread and meat will rise (Sebo, 2012), this means all fast food chains including Nandoââ¬â¢s will have to raise their prices. Social factors ââ¬â Consumers nowadays place more importance on preservation of the environment and healthy eating, so businesses must ensure they must deal with these issues (Price & Lawson, 1992) ââ¬â Fast food continues to be seen as unhealthy and pollutants of the environment (Price & Lawson, 1992). ââ¬â Fast food businesses are also perceived as litterers by a majority of consumers (Price & Lawson, 1992). Technological factors ââ¬â A new kind of method of utilizing solar power, referred to as solar thermal, means that power can be stored for a longer period of time as the technology does not rely on direct sunlight (Sorly, n.d.) ââ¬â Advances in packaging designs so they use less material mean that costs for companies are decreased and they decrease their environmental impact (Joy, 2011). ââ¬â Progress in the development of water efficient fittings result in reduced water usage for all businesses. Natural factors ââ¬â Water is a major factor influencing all businesses in Australia, as Australia is the driest inhabited continent in the world (White, 2009). ââ¬â Growing population means more demand for food, which places more pressure on the sources of fast food businesses (White, 2009). ââ¬â Depleting sources of fossil fuels, which are the main source of energy in Australia, will result in increased energy prices (White, 2009). Customer analysis There has been a significant increase of fast food consumption in Australia, with traffic to fast food joints increasing by roughly 7% in 2010 (Markey & Watson, 2011). People of all walks of life come to Nandoââ¬â¢s, but a majority of them consist of younger people. Majority of consumers who purchase fast food do so for convenience (TheTelegraph, 2007). Therefore, they probably do not consider environmental factors in their purchase decision. However, with the green consumer group growing within Australia, opportunities for going green for businesses are becoming more appealing. In Australia, there are certain trends that define consumers today. Consumers can be divided into certain groups. These include the Value Consumer, the Busy Consumer and the Green Consumer to name a few (ACRS, 2010) The Value Consumer These are consumers who spend their money more wisely, and mostly consider only what they need. This is mainly a consequence of the Global Financial Crisis as consumers have become more cautious in their spending habits. This can be evidenced by the fact that consumer spending in Australia has been decreasing steadily, and this trend looks set to continue (Schwarten, 2012). These customers then force businesses to create value, so as to attract them to their brand. The Busy Consumer These are consumers who are becoming increasingly time-poor and convenience has a major effect on their purchase decisions. They place more emphasis on ââ¬Å"speed, simplicity and convenienceâ⬠(ACRS, 2010). Time is very valuable to them, so fast food is the ideal choice for these types of consumers. The Green Consumer This has become a growing niche in the market, and identifies those consumers who are more concerned about the environment than other people. They are willing to spend more for products if they know it will help to conserve the environment. They will actively seek out green products or even organic products, and they take into account the environmental practices of theà business before choosing to purchase. This consumer market is continuously growing, with an estimated buying power of US$500 billion in 2007 globally (ACRS, 2010). In Australia, consumers spent around AU$12 billion on environmentally-friendly goods in 2009, and the market reached AU$21 billion by 2010. Australians attitude towards environmental issues Australians are undoubtedly concerned about the environment, but the high costs of going green are stopping them from being very eco-friendly. This is confirmed by the fact that 100% of Gen Y and 91% of Gen X believe in the effects of climate change, according to McCrindle Research (n.d.). However, 65% do not want to pay more than 10% for green products, while only 10% are willing to pay any price. Consumers also feel that environmentally friendly products should cost less than otherà products so as to encourage people to buy them (McCrindle, n.d.) Consumers nowadays expect business to be transparent with their activities and to be accountable at every level of business (Davis, 2007). Organizations are also expected to provide accurate information regarding the environmental impact of their products, and to minimize the impact through the use of innovative designs and manufacturing techniques (Savita, 2011). This means a restaurant like Nandoââ¬â¢s is expected to provide the information about their environmental impact to customers, and do all they can to protect the environment, and provide safe products to customers. The purpose of this marketing plan is to target the growing Green Consumer market, and to inform the Value Customer of the high level of environmentally friendly business practices taking place at Nandoââ¬â¢s Carnegie so as to give them another reason to eat there. Competitor analysis Direct competitors of Nandoââ¬â¢s Carnegie include Grillââ¬â¢d, McDonalds, KFC,à Subway and other various dining restaurants due to their geographic proximity to the Nandoââ¬â¢s branch. McDonaldââ¬â¢s Strengths 1. Participate in theà governmentââ¬â¢s Energiesà Efficienciesà Opportunities Program. 2. Engage in countrywide water savingà programs. 3. McDonaldââ¬â¢s has fullà control over its supplyà chain, which allows it toà incorporate sustainabilityà into its operations easily. 4. Conduct extensiveà research into reducingà the impact of theirà packaging, and are aà member of the Australianà Packaging Covenant.à (McDonalds, 2012) Weaknesses 1. The strategies they are undertaking haveà not changed their greedy, corporate brandà image (Barriaux, M. 2007) 2. McDonaldââ¬â¢s does have a slight perceptionà of going green in the minds of consumers, butà its actual green performance is much lowerà (Streeter, 2011) 3. McDonaldââ¬â¢s customers alone produce 6.35à kgs of trash during peak hour. 4. McDonalds, due to its large size, isà susceptible to being sued by individuals orà organisations that see any weakness in theirà sustainability efforts e.g. the 1986 court caseà (Archives, 2007) 5. Damage the environment extensively fromà their production techniquesà (EthicalFootprint,2010) Strategies 1. Litter Control program helpsà keep the restaurant grounds clean. 2. Restaurant includes rain waterà tanks, dual flush toilets and waterà restrictors on taps. 3. Use scorecard method forà sustainability targets for itsà suppliers to make sure the goalsà are being met throughout theà supply chain. 4. Use recyclable material forà packaging, and continuousà research is put into finding newà ways to reduce packaging material.à (McDonalds, 2012) KFC Strengths Weaknesses Strategies 1. Benefit from allianceà with Carbon Trust, asà they provide them withà ideas of greenà technologies. 2. Yum! Brands, (KFCââ¬â¢sà parent company) areà always looking for newà ways for environmentà sustainability (Yum!à Brands, 2010). KFCà benefits from this asà they have access to all ofà the green technologiesà that Yum! Brandsà develops. 1. KFC has been linked with deforestationà activities in several parts of the worldà (Halladay, 2012). 2. KFC has experienced problems with animalà rights groups, hygiene problems at certainà restaurants, and poor working conditions forà workers. This has had an adverse effect onà their brand image. 1. Switched to recyclable materialà for packaging in 2009à (EnvironmentalLeader, 2009). 2. All wrappers for chips, burgers,à and cups are put through a dualà waste stream bin, which is thenà sorted and sent out to recycleà (KFC, 2012). 3. Dual flush system and waterlessà urinals in the restaurant help toà conserve water. 4. Increased insulation for floor,à walls, and ceiling (KFC, 2012) Subway Strengths Weaknesses Strategies 1. Work withà International Purchasingà Companies Ltd toà generate ideas forà environmentà sustainability (Subway,à 2012). 2. Subways brand motto,à ââ¬Å"Eat Freshâ⬠à complements itsà sustainability goalsà (Fitzgerald, Brown &à Stewart, 2009). 3. Member of theà Australian Packagingà Covenant, whichà provides Subway withà clear goals for reducingà environmental impactà (Subway, 2012) 1. Subway received some bad press for anà incident involving animal cruelty, which mayà have damaged their brand image in the mindsà of a few consumers (Reale, 2011) 1. Switched to more energy savingà lighting and low flow waterà faucets. 2. Furniture and cleaning materialsà are made from more sustainableà materials. 3. Majority of the paper packagingà used is completely recyclable.à (Subway, 2012) ââ¬â Grillââ¬â¢d is also a competitor of the Nandos Carnegie branch. They have a brand image that promotes healthy living and their supply consists of only fresh ingredients. Their Local Matters initiative, which is used to support local charities, is a fundamental part of their corporate social responsibility program (Grilld, 2012) Internal analysis Human Resources The management at Nandoââ¬â¢s Carnegie has had experience with Nandoââ¬â¢s for quite some time, so they know how to implement any new operations into the business effectively. Also, this Carnegie branch is family-owned so they would be enthusiastic about any positive innovations or advancements. Marketing capabilities Nandoââ¬â¢s uses several mediums to reach its consumers. It uses social media such as its own Facebook page and Twitter account. They also re-designed their website to give it a more informal, fun look. Nandoââ¬â¢s also advertises in-store with a variety of posters and brochures. Nandoââ¬â¢s also utilises TV advertising but not as intensely as the other fast food franchises. Nandoââ¬â¢s is known for its somewhat cheeky advertising, and this has improved brand awareness since it first moved to Australia (Squidoo,n.d). Financial Resources Average revenue daily for the Nandoââ¬â¢s Carnegie branch is approximately $2,200. So average annual revenue is approximately $791,720. Objectives To incorporate sustainability into Nandoââ¬â¢s accounting framework, the Triple Bottom Line will be used. This means that objectives will be formed so as to address business, society and environmental factors. The TBL framework considers people, planet and profit at the core of the business. Objective 1: Reduce overall environmental impact by intensifying focus on water usage, energy usage and packaging material. By doing this, Nandoââ¬â¢s Carnegie will aim to achieve a 50% reduction in costs. Objective 2: Increase awareness of Nandoââ¬â¢s Carnegieââ¬â¢s environmental efforts by 50% among consumers by December 2014. Green Marketing Strategy Objective 1: Reduce overall environmental impact by intensifying focus on water usage, energy usage and packaging material. By doing this, Nandoââ¬â¢s Carnegie will aim to achieve a 50% reduction in costs. Strategy Reduce water usage by 50% by December 2014. Strategy Reduce energy use by 50% by December 2014. Actions 1. Replace existingà dish washer withà dishwasher that has 4à Star Water Efficiency rating. 2. Ensure all employeesà use the dishwasher onlyà for a full load. 3. Install time flow tapsà and dual flush toilets. Actions 1. Replace fryer withà energy-efficient fryerà that has earned theà ENERGY STAR. 2. Install ENERGYà STAR convection oven. 3. Add strip curtains andà automatic door closersà to the walk-inà refrigerator to keepà inside temperature low. 4. Install CFL bulbs inà every part of theà restaurant. 5. Install demand basedà exhaust control. Thisà regulates the exhaust fanà speed in the kitchen toà meet ventilation needs. 6. Install energyà efficient Reverse Cycleà Air Conditioner. 7. Install 7 solar panelsà on roof of building. Cost $3000- $6000. Time flow taps- $300 each Dual flush toilets- $500 Cost $950- electric $4,400- gas $1,800- electric $ 3,400- gas $5 per bulb. (Times approximately 25 bulbs for the restaurant = $125) $1500 ââ¬â $2000 $3000- $4000 Through the implementation of these strategies, Nandoââ¬â¢s will be able to reduce their overall operating cost. The investment in green technology might have a high initial investment, but will definitely be profitable in the future. For example: ââ¬â Energy-efficient fryers can save up to $100 for electricity or $470 for gas annually. ENERGY STAR electric ovens can save up to $190 annually CFL bulbs can reduce energy consumption by 75% Cutting down on idle time for the combination oven can save up to $800 annually. By turning down the central cooling by 3 F, air conditioning costs can be reduced by 12-15 percent. The solar panels could help save up to $400 in electricity costs. (Energy Star, 2012) Clearly, these cost savings are quite significant, and a 50% reduction in costs is therefore perfectly realistic. Strategy 4: Nandoââ¬â¢s is already committed to eco-friendly packaging practices, as they follow the strict guidelines under the Australian Packaging Covenant. However, Nandoââ¬â¢s does not currently work with third-party organizations to improve design and recycling of packaging, they must begin doing so in order to benefit from specialist knowledge that those firms (e.g. The Cardboard Pallet Company) have acquired. Objective 2: Increase awareness by 50% of Nandoââ¬â¢s Carnegieââ¬â¢s environmental efforts among consumers by December 2014. Strategy Actions Increase communication effortsà of eco-friendly changes takingà place through a range ofà mediums and creative tactics. 1. Change in-store poster designà to a green theme to emphasizeà the changes taking place. N/A Cost 2. Advertise in local ââ¬Å"Caulfieldà Glen Eira Leaderâ⬠newspaperà and ââ¬Å"The Daily Greenâ⬠websiteà about the restaurantââ¬â¢s greenà efforts. 3. Use outdoor banners toà advertise sustainability practices. 4. Distribute brochures insideà store to raise awareness of theà shift to sustainability atà Nandoââ¬â¢s. $500 (approximately) $300 ($150 for each banner) $2000 Other strategies that Nandoââ¬â¢s could undertake involve: Using their food waste and turn it into compost to use it to grow plants. They could do this by having their own compost recycling operation or send their food waste to a compost facility. Encouraging more eat-ins by providing facts about the environmental impact of packaging to consumers. Using the strategies listed, Nandoââ¬â¢s will be able to affect its Triple Bottom Line positively. Through the implementation of the strategies, they will be able to minimise their environmental impact, reduce their costs significantly and improve the store environment for the people who visit the store (i.e. through improved design and having more decorative plants in the store). The achievement of these objectives will show Nandoââ¬â¢s devotion to sustainability. References Archives (2007, April 11). McDonalds, Environmental McNasty? Retrieved 27 September, 2012 from http://theconcordian.com/ Baker, R. (2010, June 30). Nandos has lipsmackinââ¬â¢ giveaway plan. Marketing Week. Retrieved from http://www.marketingweek.co.uk/nandos-has-lipsmackin-giveawayplan/3015217.art icle Barriaux, M. (2007, July 05). McDonalds goes green, but not all customers are lovinââ¬â¢ it. The Guardian. Retrieved from http://www.guardian.co.uk/ Davis, P. (2007, November 13). Is your company naughty or nice? Consumers want to know before buying. Retrieved September 27, 2012 from http://www.marketingexperiments.com/blog/ Energy Star (2012). Energy Star Guide For Restaurants. Retrieved from http://www.energystar.gov/ia/partners/publications/pubdocs/restaurants_guide.pdf?04bb-ca54 Environmental Leader (2009, January 28). KFC Switches to Earth-Friendly Packaging. Retrieved September 28, 2012 from http://www.environmentalleader.com/ Ethical Footprint (2010, May 14). Unethical companies: McDonalds. Retrieved 27 September, 2012 from http://ethicalfootprint.wordpress.com/ Fitzgerald, T., Brown T. & Stewart E. (2009, April 01). Cover Story: Subwayââ¬â¢s Journey to Green. Retrieved September 28, 2012 from http://www.chainalytics.com/wpcontent/uploads/2011/03/2009-04-Subways-Journey-to-Green.pdf Grilld (2012). Retrieved from http://www.grilld.com.au/ Halladay, J. (2012, June 25). Kentucky Fried Chicken Destroying the Rainforests. Retrieved 28 September, 2012 from http://www.the-platform.org.uk/2012/06/25/kentucky-friedchicken-destroying-the-rainforests/ Joy. (2011). 50+ Eco-friendly & Recyclable Packaging Inspiration. Retrieved from http://jayce-o.blogspot.com.au/ KFC (2012). Markey A. & Watson C. (2011, May 27). News.com.au. Retrieved from http://www.news.com.au/ McCrindleResearch (n.d.). Australians on Climate Change: Attitudes and Behaviours. Retrieved from http://mccrindle.com.au/ResearchSummaries/Australians-on-ClimateChange-Attitudes-and-Behaviours.pdf McDonalds (2012). Retrieved from http://mcdonalds.com.au/ Mumbrella. (2010, June 07). Nandoââ¬â¢s launches single with Disco Montego in lead up to World Cup. Retrieved September 25, 2012 from http://mumbrella.com.au/nandos-launchessingle-with-disco-montego-in-lead-up-to-world-cup-27672 Nandos. (2010). Action Plan: Implementing the Sustainable Packaging Guidelines 2010-2015 (Australian Packaging Covenant). Retrieved September 25, 2012 from http://www.nandos.com.au/sites/default/files/nandos-australia-apc-action-plan.pdf Nandos. (2012). Retrieved September 24, 2012 from http://www.nandos.com.au/aboutus/nandos-australia Price, S. & Lawson, J. (1992). Nutritional and Environmental Issues in Fast Food. Nutrition and Food Science. 92(2), 4-10. Reale, R. (2011, July 15). Nike and Subway, like NFL, Support Animal Cruelty and Torture. Retrieved September 28, 2012 from http://realetybytes.com/ Retail and personal services training council (2011, n.d). Fast Food Environmental Scan 2011. Retrieved from http://rapstc.com.au/wp-content/uploads/2011/12/Fast-Food-EnvironmentalScan-2011.pdf Savita, H. (2011). EMERGING ISSUES IN CORPORATE SOCIAL RESPONSIBILITY: ISO GUIDANCE ON SOCIAL RESPONSIBILITY TOWARD CONSUMERS: IMPLICATIONS FOR MARKETERS. AMA Summer Educatorsââ¬â¢ Conference Proceedings. 22, 109-116. Schwarten, E. (2012, September 20). Consumer Spending falls again, Commonwealth Bank of Australia says. Retrieved September 26, 2012 from http://www.news.com.au/ Sebo, T. (2012, July 03). Carbon Tax: The Great Unknown. Gouldburn Post. Retrieved from http://www.goulburnpost.com.au/ Sorly, P. (n.d). The Top 5 Green Technology Breakthroughs. Retrieved September 25, 2012 from http://greenopolis.com/ Squidoo (n.d.) Nandoââ¬â¢s Franchise. Retrieved from http://www.squidoo.com/nandos-franchise Streeter, A. (2011, August 10). ââ¬Å"Bestâ⬠Green Brands List Implies That Greenwash Works. Retrieved September
Sunday, January 5, 2020
The Scope and Severity of Arson for Profit Essay - 1640 Words
Arson for profit is a form of insurance fraud that involves deliberately and intentionally setting fires for monetary gain (U.S. Fire Administration, 2009). Also called economic arson, arson for profit occurs when businesses or individuals deliberately set fires in order to dispose of insured property, including buildings, automobiles, boats, and land, and reap financial benefits by filing insurance claims against the property (U.S. Fire Administration, 2009). Arson for profit is a serious crime, resulting in destroyed property, higher insurance premiums, wasted government resources, and even death (Goetz, 1997; U.S. Fire Administration, 2009). The following paper will explore this form of white collar crime by examining the motives andâ⬠¦show more contentâ⬠¦The available data, however, does show that arson is the leading cause of property loss. According to the National Fire Protection Association (NFPA), there were approximately 323,900 reported cases of arson in 2005 ( U.S. Fire Administration, 2009). These arsons resulted in 493 deaths, including three firefighters, 1,500 civilian injuries, and the injury of 7,600 firefighters, as well over $1.1 billion in property damage (U.S. Fire Administration, 2009). While arson is defined as the intentional and malicious setting of fire to a building, land, a vehicle, or other property with the intent to cause damage, arson for profit is the intentional and malicious setting of fire for financial again, often with the intent to commit insurance fraud (U.S. Fire Administration, 2009. The scope of arson for profit ranges from individuals using arson to escape an unwanted car loan to business ventures that buy property for the sole purpose of burning them to collect the insurance (U.S. Fire Administration, 2009). The end results of these types of insurance scams can generate over one billion in annual insurance pay-outs (U.S. Fire Administration, 2009). Arson for profit also results in ââ¬Å"lost housing , tax dollars, and jobs, and more costly government servicesâ⬠(Goetz, 1997, p. 562). Types of Arson for Profit One common form of arson for profit is vehicle arson. It is estimated that there are approximately 36,000 cases of vehicle arson annually in the U.S.Show MoreRelatedFrauds in Insurance11958 Words à |à 48 Pagesenterprise. Fraudulent claims account for a significant portion of all claims received by insurers, and cost billions of dollars annually. Types of insurance fraud are very diverse, and occur in all areas of insurance. Insurance crimes also range in severity, from slightly exaggerating claims to deliberately causing accidents or damage. Fraudulent activities also affect the lives of innocent people, both directly through accidental or purposeful injury or damage, and indirectly as these crimes causeRead Morelaw of contract11640 Words à |à 47 Pagesstar in their production wasted expenditure can be recovered when it is wasted by reason of the defendantââ¬â¢s breach of contract and when it is reasonably imputed that if the contract was broken, the expenditure would be wasted cannot prove lost profits so entitled to claim reliance interest Damages for Pre-Contract Expenditure, A. I. Ogus if the plaintiff is allowed to elect between his reliance and expectation interest, he may be put in a better position than if the defendant had performedRead MoreBanking Laws and Jurisprudence Reviewer41247 Words à |à 165 Pagesconsidered the very core of the bankingââ¬â¢s very existence Liability for Acts of Officers and Employees â⬠¢ A bank is liable for the wrongful acts of its officers done in the interest of the bank or dealings as bank representatives but not for acts outside the scope of their authority. â⬠¢ â⬠¢ â⬠¢ 3 Moral damages Gen. Rule ââ¬â a corporation is not entitled to moral damages â⬠¢ Exception ââ¬â when its good reputation is besmirched by breach of fiduciary duty. â⬠¢ In culpa contractual ââ¬â recoverable if there is fraud or badRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 Pagespartnership Cisco formed with a university in China. 6 CHAPTER 1 What Is Organizational Behavior? others and who are responsible for attaining goals in these organizations are managers (sometimes called administrators, especially in not-for-profit organizations). Management Functions In the early part of the twentieth century, French industrialist Henri Fayol wrote that all managers perform five management functions: planning, organizing, commanding, coordinating, and controlling.5 Today
Saturday, December 28, 2019
Lord Of The Flies Rhetorical Analysis - 1142 Words
ââ¬Å"There is a way that seemeth right unto man, but the end thereof are the ways of death.â⬠(The Bible, Prov. 16:25). Thoughts that come to men stem from their participation in society or their natural state of good and evil. However, societyââ¬â¢s morals mask the natural manââ¬âwho is more vulnerable to natural evil than good. Because of this, every man is susceptible to ignorance and savagery. William Golding exemplifies this idea in his novel Lord of the Flies. When a group of military boys find themselves stranded on a deserted island, their ignorance soon leads to the inevitable savagery present in the end of the novel. The maturation process of Ralph illustrates the fight between manââ¬â¢s tendencies of natural evil and natural good when moralsâ⬠¦show more contentâ⬠¦At the time, Ralph heavily influences the boys and their actions for he resembles ââ¬Å"the men with the megaphonesâ⬠(18). He attempts to create order among the boys with rules, but most of the boys would rather play than follow the rulesââ¬âfor there are no adults to enforce them. With the role of leadership thrust upon him, Ralph has no choice but to stop playing games. His goals are to protect the boys and increase their chances of being rescued; however, the responsibility on Ralphââ¬â¢s shoulders soon begins to weigh him down. As ââ¬Å"Ralph [watches the boys], envious and resentfulâ⬠(75), the obligation to care for everyone on the island is a heavy burden to bear. His role as leader has forced Ralph to forget the joys of being an innocent kid and given him the encumbrance of responsibility, which causes the start of his maturation. As the order on the island begins to break down, Ralph tightly holds onto the idea of rescue. On the island, every responsibility is on his shoulders and will be until they leave. As he ponders his feelings, ââ¬Å"he [loses] himself in a maze of thoughts that were rendered vague by his lack of words to express themâ⬠(76). Daydreaming about home expresses his longing for civilized life and comfort; remaining in a state of innocence. However, he has matured a great deal since the beginning of the novel. As the leader, Ralph is held accountable for the group of boys. His recognition of this idea demonstrates his maturity, but also his longingShow MoreRelatedLord Of The Flies Rhetorical Analysis1214 Words à |à 5 PagesWilliam Goldingââ¬â¢s book Lord of the Flies focuses mainly on a group of boysââ¬â¢ who have been stranded on an uninhabited island where they face many problems with themselves and others. One of the many dilemmaââ¬â¢s within this story was the division of power between Ralph and Jack. They both had qualities of a leader, but they had different intentions with where they wanted to go; Jack was primarily the villain in this story showing savagery, while Ralph was civilized. So, why do the boysââ¬â¢ join someoneRead MoreMy First Day Of School917 Words à |à 4 Pagesmore academic tone by being able to identify most instances of colloquialism through past mistakes. Exemplary of my skills that I have gained above, several of my essays show the progression of my skills as I have written more. In my first Lord of the Flies essay, I used colloquial phrases such as, ââ¬Å"lo and behold,â⬠and informal verbs such as ââ¬Å"whisked.â⬠Despite that, I began to recognize phrases and signs of colloquialism in my own writing, and in my most recent essay, the documentary project, IRead MoreThe Freedom Writers And Romeo And Juliet905 Words à |à 4 Pageswhich was the Hunger Games and wrote an essay on. We read many short stories and even wrote one ourselves. For english we read Lord Of the Flies and Of Mice and Men among other books were we would always have an easy question followed by an essay. In both of these classes helped me develop structure called tieac which stands for topic, intro to evidence, evidence, analysis, and conclusion. Both my freshmen teachers helped me develop this structure for my essays. Our essays had to be typed in 12 inchRead MoreBiblical Allusions in Lord of the Flies2536 Words à |à 11 Pagesexpressed though disobeying my parents- In the end, I got burned. Similarly, in Sir William Goldingââ¬â¢s Lord of the Flies, biblical allusions are used to give additional meaning and depth to the book and to show the ways in which humans transfer their inner evil into outward behavior. Evil doesnââ¬â¢t begin from the outside world; instead it begins in the core of human beings. The novel Lord of the Flies shows the breakdown of society without authority, a code of conduct, and failure to maintain moralityRead MoreStudy Guide Literary Terms7657 Words à |à 31 Pages AP Literary and Rhetorical Terms 1. 2. alliteration- Used for poetic effect, a repetition of the initial sounds of several words in a group. The following line from Robert Frosts poem Acquainted with the Night provides us with an example of alliteration,: I have stood still and stopped the sound of feet. The repetition of the s sound creates a sense of quiet, reinforcing the meaning of the line 3. allegory ââ¬â Where every aspect of a story is representative, usually symbolicRead MoreThe Relationship Between Man and God Essay2522 Words à |à 11 Pagesspeaker in ââ¬Å"Carrion Comfortâ⬠appears to be further influenced by this era of struggle in Gerard Manley Hopkins life. In ââ¬Å"Carrion Comfort,â⬠the relationship between God and man appears to be primarily antagonistic. However, upon greater analysis of the imagery, rhetorical devices, and structure of the poem, an alternate interpretation is revealed. The speakerââ¬â¢s relationship with God is characterized by his recognition of Godââ¬â¢s superiority and omnipotence, and the resulting struggle toward understandingRead MoreAlexander Pope Essay6204 Words à |à 25 Pagesfirst version in 1712, when Pope was only 23 years old, the poem served to forge his reputation as a poet and remains his most frequently studied work. The inspiration for the poem was an actual incident among Popes acquaintances in which Robert, Lord Petre, cut off a lock of Arabella Fermors hair, and the young peoples families fell into strife as a result. John Caryll, another member of this same circle of prominent Roman Catholics, asked Pope to write a light poem that would put the episodeRead MoreBlack Beauty2282 Wo rds à |à 10 Pagesits publication. Black Beauty was distributed not only by booksellers, but also by campaigners for the animal rights. This novel served as an instrument in changing the attitude of the people towards horses and other domestic animals as well. Analysis Anna Sewell used Physiological Psychology approach in her novel Black Beauty. Physiological Psychology is the study of biological basis of behavior and mental processes. She specifically employed Ivan Pavlovââ¬â¢s Classical Conditioning and B.F. Skinnerââ¬â¢sRead MoreEssay Writing9260 Words à |à 38 Pagesopinion plays a significant role in the process. However, a certain objective standard needs to be maintained and, as in a persuasive essay, your assertions need to be proved. The formality of the review will be determined by how much of the essay is analysis, how much is summary, and how much is your reaction to the work you are reviewing. A more formal review will not only discuss the work on its own merits but also place it in context. Newspapers and popular magazines tend to review in terms of finance:Read MoreAmerican Literature11652 Words à |à 47 Pagespoetry? Good questions! This web page provides a quick overview of poetry analysis. Please note that this handout discusses the basics of poetry; there is much more to know about it than there is room to discuss here. Laurence Perrine s book LITERATURE: STRUCTURE, SOUND, AND SENSE can provide more detailed information about poetry analysis. Until you can get a copy of the book, I hope this page helps you begin your poetry analysis work. What is poetry ? Poetry goes beyond the rhyming of words. The
Friday, December 20, 2019
Performance Evaluations The Performance Evaluation Process
Performance Evaluations are a headache to many managers in the employment community. They can make it difficult to have a great workplace connection. In addition, they make it hard to accomplish goal performances. The performance evaluation system is a dislike process by em-ployees and their supervisors. According to Chan Yung (2002), ââ¬Å"The performance evaluation is quite subjective since it relies on the individual judgements of supervisors who have different per-ceptions of the process performanceâ⬠(p. 237). According to research, majority of personnel hates the performance evaluation process from beginning to end. It is known that managers really hate the day to day procedures when it comes to finalizing a performance evaluation. In order to be an effective manager, they will need to have the distinguish traits. This paper will explain if there is a profile need for a manager that struggles during the performance evaluation process. Now on the other hand, it is important for managers to understand the key elements of the performance evaluation process. The main reason that many managers hate the performance evaluation process initially is that itââ¬â¢s aggravating. The initial reason for managers disliking the performance evaluation process is because they do not know their workers. In addition, there many instances when the managers will have to rely on others to paint a picture of the employee during the performance evaluation process. There areShow MoreRelatedPerformance Evaluation : Performance Appraisal Process909 Words à |à 4 PagesPerformance appraisals are needed in the healthcare facility to ensure that the staff members can perform according to the organizationââ¬â¢s standards. Performance appraisals help managers prepare their staff to walk in excellence. The performance appraisal process is one that few look forward to. However, understanding the process can help managers and employees conduct a more fruitful appraisal. At the University of Texas at Dallas, managers are taught that A chief purpose of any performance appraisalRead MoreThe Value Of An Effective Performance Evaluation Process1170 Words à |à 5 PagesValue of an Effective Performance Evaluation Process Douglas Moyer Polk State College MAN-4301 Human Resource Management Matina Wagner November 29, 2015 Ã¢â¬Æ' The Value of an Effective Performance Evaluation Process One of the most misunderstood tools used by managers in todayââ¬â¢s businesses is the performance evaluation. At its basic level, the performance evaluation is a tool that allows an organization to evaluate an employeeââ¬â¢s past performance compared with a set of performance standards (Dessler,Read MoreWhy Managers And Performance Evaluation Process1335 Words à |à 6 PagesThe annual performance review process has been a festering thorn in managers sides for years. Most managers have gone out of their way to avoid them. On many occasions, both managers and subordinates have felt that performance evaluations were nothing but a huge waste of time. According to Little, the biggest problem with the performance evaluation process is that managers haven not been properly trained to conduct annual reviews (2013). Performance levels and feedback should be constantly documentedRead MoreEnrons Performance Evaluation Process And Development Plan1547 Words à |à 7 Pagesgenerous com pared to the industry norm, especially for traders. Their bonuses were based on the present value of the trading profits they generated and there was no cap. However, what really put Enron at top of the list was its encouraging performance evaluation process and development plan. ââ¬Å"Enron adopted a feedback system based on reviews of employees not only from supervisors, but also peers and customers, which reduced the effect of personal bias and office politics.â⬠Enron also encouraged their employeesRead MoreEssay about Evaluation of Performance Management as a Management Process3074 Words à |à 13 Pagesmanagement process I have chosen to evaluate for this project is Performance Management. Performance Management is a management process put in place by an organisation to ensure that employees are aware of the level of performance expected of them in a particular role within said organisation, as well as any individual objectives they will need to achieve to achieve the overall organisational objectives. Evaluation of Performance Management as a Management Process The benefits of a performance managementRead MorePerformance Appraisal and Job Evaluation Process a Case Study on ââ¬Å"Dada Corporationâ⬠3371 Words à |à 14 PagesPerformance Appraisal and Job Evaluation Process A case study on ââ¬Å"Dada Corporationâ⬠Introduction Page# a) History of the organization 2 b) Objective of the organization 3 c) Function of the organization 3 d) Role of the organization in the Economic Development of Bangladesh 5 e) Organizational Structure 7 f) Mission of the organization 9 g) Vision of the organization 9 Research Methodology a) Rationale of the study 10 b) Objectives of the study 10 Read MoreAn Effective Evaluation Process Help The Healthcare Organizations Measure And Improve Performance1189 Words à |à 5 PagesThe Joint Commission also sets achievable standards for an effective evaluation process to help the healthcare organizations measure and improve performance. The focus of these standards is to make sure that individuals are provided with the best quality of service by the organizations. According to the Joint Commission International Accreditation Standards for Hospitals, there are 4 sections of standards. Section 1 covers Accreditation Participation Requirements, section 2 speaks about patient-centeredRead MoreEssay on Criteria for Performance Evaluation1039 Words à |à 5 Pageshired for the modification of the plant had positive job performance credentials but poor interpersonal relations and tidiness at work place. This situation put the plant manager in a difficult position when it came to developing a well outli ne assessment of the engineer. Criteria for Performance Evaluation The three sets of performance evaluation mechanisms that brought concerns for the manager and the employee in the current evaluation structure included poor relationships with co-workersRead MoreOrganizational Behavior and Leadership Essay1204 Words à |à 5 Pagesof management is the evaluation of the people that they are managing. The function of this process involves monitoring performance goals and has management taking corrective actions when necessary. Performance evaluations can be described as the measurement of the performance of an employee related to defined measures, using an applicable performance goals and appropriate criteria that relates to the employees work in question. This paper will review the engineerââ¬â¢s evaluation in the given case studyRead MoreSupervisors Maintain Performance Appraisals831 Words à |à 3 PagesMaintaining consistent performance appraisals help supervisors review and discuss an employeeââ¬â¢s performance. The performance appraisal measures the employeeââ¬â¢s accomplishments, skills, progress, and can provide training for problem areas. This process helps with effective communication and creates relationships with your employees. Correctly done appraisals will show the employee respect and improve work performance. In this paper I will be describing effective performance appraisals and how they
Thursday, December 12, 2019
Fourth Formation Cinema and Aboriginal
Question: Discuss about the Fourth Formation Cinema and Aboriginal. Answer: Introduction: More than its commercial success that fetched the producer cum director an enormous profit of 17,915, what accounted for the uniqueness of Jedda, is that the movie was the first movie of its kind to cast the Aboriginal actors in the lead roles (Lucas 2015). The most unique aspect of the movie was that Ngarla Kunoth playing the titular character has been shown neither as a woman getting oppressed by the White Europeans, nor is found to assimilate the European perceptions of the world. Rather this movie shows the less represented theme of an African woman being trapped between the world of tribal instincts and the world that demands assimilation. The movie Jedda was the last feature film of the director Charles Chauvel, and the director was well-aware that the movie might not be a major hit at the box office, given that it had two Australia actors- Ngarla Kunoth and Robert Tudawali in the lead, and yet his apprehension was proved to be wrong. The very reason why the movie has assumed a significant position in the lexicon of Australian movie history is that Jedda was the first Australia directed color film and that created the much needed hype for the movie. The next factor cementing the seminal place of the movie in the Australian film industry is that it was also the first movie that was being invited at the Cannes Film Festival. Jedda is apparently a movie that delineates a simple yet tragic tale of a young Aboriginal girl, Jedda who was being brought up by a White woman, Sarah who tries her best to seclude and extricate poor Jedda from the customs and traditions of her communities. However, as Freud and Jung would say, the basic traits of a person continue to stay in the subconscious, and Jedda realizes her subconscious desire for Marbuk once he arrives at the station. However, the movie is merely a tragic tale with a predictable sequence of events, with the only probable shock coming at the end, when the couple decides to choose death over the social criticism. The storyline is very plain, simple and predictable from the beginning, with very few surprising elements. However, what actually keeps the readers attention engaged is the dramatic element inherent in the story where the titular protagonist is being torn between a refined, piano-playing British gentleman and her indomitable attraction towards a ful l-blood Aboriginal, regarded as the savage in the movie. The powerful melodrama of the narrative was being brought strongly by each of the actors, and special mention must be made of Kunoth (Rayner 2016). Though Kunoth does steal the limelight with her powerful performance in the movie, it is important to note that the professional expertise of Kunoth was not as commendable as the way Chauvel directed the movie to utilize and capture her natural ability. Needless to say, Robert has also emerged as a powerful screen personality in the movie. More than possessing professional expertise, the Aboriginal actors of the period required no special, gifted talent to perform their roles, as they while acting in movies like Jedda during the 1970s were revisiting their past experiences only (Stadler et al. 2014). Another very attractive feature of the movie that at once strikes the reader is its color photography, which is during most of the times highly magnificent, with its rich panorama reaching beyond the conventional standards of Hollywood. However, setting aside the acting skills of the protagonists and the brilliant cinematography, what actually delights the audience is the commendable handling of the Aborigines by the Director. In fact, the credit indeed redounds to Chauvel for having artistically handled each of the Aborigine actors, by transposing their feelings onto the celluloid in a way that is appealing to any movie-goer of the time. Some of the characters have also been brilliantly portrayed in the movie, for instance the character of Marbuck, who with the help of his magnetic physical presence as well as his sexuality solely dominates the screen since the time he appears on screen. However, one thing that make the movie lose its appeal in the present day, is its derogatory att itude towards the Aboriginals. Throughout the movie, if a reader carefully observes the dialogues, he will be able to perceive that cleanliness and purity have always been associated with the idea of a White man, while negative attributes such as dirt or disruption are embodied by the Aborigines (Starrs 2016). However, though such a movie involving outright racial indignation might just repulse the audience of the present decade, what can still hold the attention of the audience is the sensational content, as the movie consists of scenes where Jedda is being hunted down by the Aboriginal lover through the crocodile infested water, and further there is a crocodile knifing and battling scene as well (Hamilton 2015). To conclude, if one has to rate the movie Jedda, he can easily claim that the movie does merit a 4 star rating. Apparently dealing with the simple theme of inter-racial love, the movie actually highlights an important aspect of the life of the Aborigines- no matter how differently are they being bred and brought up, an Aboriginal person can never escape the Aboriginal instincts and passions in her life. The movie at once ennobling and dignifying the Australian North, emerges to be a good outdoor adventure, with an eye on detailing the characterization and incident. Reference List: Hamilton, E., 2015. Australia. What Fresh Hell Is This?: Conceptualizing the Australian Western in The Proposition. InThe Post-2000 Film Western(pp. 131-146). Palgrave Macmillan UK. Lucas, R., 2015. Jedda.Metro Magazine: Media Education Magazine, (184), p.102. Rayner, J.R., 2016. The Cinematic Northern Territory of Australia. Stadler, J., Mitchell, P. and Carleton, S., 2014. A cultural atlas of Australia: mediated spaces in film, literature, and theatre. Starrs, D.B., 2016. Fourth Formation Cinema and Aboriginal Australian/Aboriginal Canadian Sovereignty.Quarterly Review of Film and Video,33(4), pp.362-376.
Wednesday, December 4, 2019
My Cultural Identity Essay Example For Students
My Cultural Identity Essay Outline1 Introduction2 Writing the Cultural Identity Essay: Defining the Notion3 My Cultural Identity Essay: The Key Moments4 Cultural Identity Essay: Historical Foundation5 Conclusion Introduction A person abandoned into the world of mysterious things and phenomena is simply not able to independently realize the purpose and meaning of the surrounding being. He needs a system of reflective orientations that would enable him to identify himself with some kind of recognized pattern. That is why the problem of cultural identity plays a huge role. Writing the Cultural Identity Essay: Defining the Notion Widespread in interdisciplinary scientific circulation, the indicated term is obliged to the argumentative thesis of the American psychologist Eric Erikson. He argued that identity is the foundation of any personality and an indicator of psychosocial well-being, including the following moments: Subjects internal identity in the perception of time and space Matching personal and socially accepted worldviews Feeling of involvement in a community The composition of cultural identity essay related to psychosocial crises in adolescence, in adulthood, profession, or family. Among them, the most painful is the youthful crisis when a young man really faces restrictive cultural mechanisms and begins to perceive his father as repressive one that infringes upon his freedom. Nowadays, the mentioned category is associated with the personââ¬â¢s anxiety of his belonging to a socio-cultural group, which allows him to define own place in a community. Its necessity is due to the fact that each of us needs the orderliness of his life activity. To seek this aim, it is necessary to voluntarily accept some elements of consciousness dominating in a concrete crew, tastes, habits, norms, values and other means of interconnection. The possible hook is hidden in a variety of formats, from ethnic to civic hypostasis. It can be said that an essence of the phenomenon lies in the conscious perception of those cultural patterns of behavior, language, music, which are accepted by members of a particular group. My Cultural Identity Essay: The Key Moments In a lot of papers, it is an axiom to claim that each person is the bearer of the culture where he grew up and was formed as a person. Although in a routine he usually does not notice this, however, when meeting with representatives of alien communities, these features become apparent. In this way, we learn about the existence of various forms of practice or thinking. A variety of impressions about the world are transformed into stereotypes, or expectations, which eventually become regulators of behavior and communication for any individual. In other words, cultural identity is based on the separation of representatives into ââ¬Å"ownâ⬠and ââ¬Å"alienâ⬠. In contacts, a person quickly becomes convinced that ââ¬Å"strangersâ⬠react differently to certain phenomena of the surrounding world. With this approach, a stranger is understood as: Foreigner outside of native culture An object, contrasting with the familiar environment Inaccessible sphere Life-threatening subject It would not be superfluous to indicate in the cultural identity essay that person may feel his absolute isolation from the world around him. This is expressed in such painful sensations as depersonalization, marginalization, psychological pathology, antisocial behavior, etc. The loss is also possible due to the rapid changes in the socio-cultural milieu when an individual does not have time to perceive. In this case, it can be massive, giving rise to lost generations. However, similar crises may have positive consequences, facilitating the consolidation of scientific and technological progress, the integration of new cultural forms and values, thereby expanding personal adaptive capabilities. Cultural Identity Essay: Historical Foundation Identification serves as a personââ¬â¢s self-awareness within a particular civilizational break. Racial, ethnic, religious and other forms of discrimination are rooted in the evolutionary need of the individual in certain forms of cohesion. Groups that managed to achieve this effect were able to better adapt to changing situations. .u9f376ecdce92e04d4daa5e085c852b51 , .u9f376ecdce92e04d4daa5e085c852b51 .postImageUrl , .u9f376ecdce92e04d4daa5e085c852b51 .centered-text-area { min-height: 80px; position: relative; } .u9f376ecdce92e04d4daa5e085c852b51 , .u9f376ecdce92e04d4daa5e085c852b51:hover , .u9f376ecdce92e04d4daa5e085c852b51:visited , .u9f376ecdce92e04d4daa5e085c852b51:active { border:0!important; } .u9f376ecdce92e04d4daa5e085c852b51 .clearfix:after { content: ""; display: table; clear: both; } .u9f376ecdce92e04d4daa5e085c852b51 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9f376ecdce92e04d4daa5e085c852b51:active , .u9f376ecdce92e04d4daa5e085c852b51:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9f376ecdce92e04d4daa5e085c852b51 .centered-text-area { width: 100%; position: relative ; } .u9f376ecdce92e04d4daa5e085c852b51 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9f376ecdce92e04d4daa5e085c852b51 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9f376ecdce92e04d4daa5e085c852b51 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9f376ecdce92e04d4daa5e085c852b51:hover .ctaButton { background-color: #34495E!important; } .u9f376ecdce92e04d4daa5e085c852b51 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9f376ecdce92e04d4daa5e085c852b51 .u9f376ecdce92e04d4daa5e085c852b51-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9f376ecdce92e04d4daa5e085c852b51:after { content: ""; display: block; clear: both; } READ: Child Prostitution In Asia EssayIndividual and group cultural identities responded to historical transformations. For example, over the course of ten thousand years of farming domination, individuals have extremely strongly associated with their clans or villages. A person was born as a part of his father and racial group. Ethnicity and religion were asked by his parents or local community. Thus, basic individual and group cultural attachments were determined at birth. In the New Age, the need for cultural identification has survived, but its nature has evolved markedly. Music, national and class types appeared, for instance, care for the elderly was removed from kids to the state. In this era, the nature of cultural identity is also changing. The racial, ethnic, and religious subgroups in each society are segmented into smaller fragments. It is not by chance that we are witnessing aggressive self-organization on the part of such groups as homosexuals, war veterans, who believe that the public treats them unfairly. Such a turbulent social process gets a decisive acceleration thanks to the media and specially addressed publications. In addition, at present, the individual is less bound by the context of his birth and has a large choice in self-determination. Identification of the individual implies his connection with historical past and emphasizes an idea of ââ¬Å"rootsâ⬠. Ethnicity is produced using symbols like myths, legends, shrines, or emblems. Frequently, there are persons with negative marginal ethnic identity, who balance between two cultures, not mastering the norms and values of any of them in due measure. They experience intrapersonal conflicts and are forced to overcome the next stages of adaptation: Honeymooââ¬âninterest in the country when everything new surprises and pleases; Cultural shockââ¬âlack of comprehending the customs of local people, difficulties in communication with ââ¬Å"brothersâ⬠, confusion; Culminationââ¬âhostility, insomnia, depression, alcohol abuse, the strive to return to the homeland; Awareness of the need to learn a foreign language and prompts Full and long-term habituation, stable changes of a person and his patterns in accordance with the requirements of the environment. Adaptation is accelerated in young persons, single, with higher education and flexible logic, prone to analysis. Low-educated, family, authoritarian, and rigid people adapt slowly, leaving or becoming isolated in their own world. National identity, based on historical memory, is also the driving force of the nation in their advancement to the heights of civilization. However, it can be perverted and claim absolute value. In this case, egocentric nationalism seeks to subjugate all principles. Modern democracy focuses on the dissolution of socio-cultural groups in an impersonal herd, preaching the idea of multi-unity. The indicated concept is grounded in the unity of human nature in the living diversity of its concrete manifestations. The motive of respecting various cultural orientations and beliefs serves a cornerstone of the modern democratic, pluralistic and legal community. Conclusion Thus, one of the basic human needs is a variety of ties with the outside world, which is realized through the cultural identity with ideas, values and social groups. Through close bonds, we can talk about the love of parents or brothers, who have made every effort to strengthen the roots.
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